Out of a desire to maximize marketing opportunities, I have changed pricing for “Central Outbreak Response: Genesis“.
The paperback version has dropped in price from $12.99 to $9.99. On Amazon, it is enrolled in the Matchbook program, and the e-book version is free if you purchase the paperback.
The e-book version has gone from $2.99 to $5.99, which will enable me to qualify for major newsletter advertising which requires a 50% discount, or the $2.99 I really want.
The e-book is now exclusive to Amazon, for at least three months. It is no longer available at Smashwords, Apple iTunes, Barnes & Noble or Kobo. It was never available on Google Play. As I understand it, those who already purchased through one of these channels will still be able to download the book when desired. If that turns out to be false and this affects you, please let me know via my Contact form and I’ll see what I can do.
“But why the price increase on the e-book? It’s never been higher!”
That’s right. I’m not being greedy or trying to “stick it” to my readers; I’m stuck between the demands of two companies, Amazon and BookBub. Amazon wants e-books priced between $2.99 and $9.99. They encourage this price range through royalties paid to authors. Any book in that price range gets 70% royalty on each sale. Outside of that price range gets half – 35% royalty (except once every 90 days if the book is in Amazon’s Select program, which makes the book an Amazon exclusive.) Percentage-wise, that’s a lot to give up.
Now, BookBub is the e-newsletter for selling books. There are others, and some good ones, but they only aspire to be like BookBub in terms of power to move people to action. And BookBub will not run an ad for a book that is not at least 50% discounted from the regular price. When I am again out of Amazon’s Select program, the regular price must be at least $5.99 in order for me to go 50% off to get in BookBub and get $2.99 to receive the 70% royalty I want.
So if the new e-book price is too steep, sit tight. Maybe sign up for my newsletter. I’ll let you know when the price drops to $2.99 on sale. But you have other options.
1. You can bite the bullet and pay $9.99 for the paperback, which through Amazon’s Matchbook program will get you the e-book for free. Then you have both versions and everybody is happy.
2. If you are a subscriber to Kindle Unlimited, you can borrow my book through that program at no further charge to you (beyond your monthly membership fee) and Amazon will pay me per page read.
3. You can pay the full $5.99 for the e-book and enjoy it, comfortable in the knowledge that you will have hours of entertainment for the same price as a dessert or a cup of coffee from one of the more esteemed coffee houses.